Deform Industry has been putting up his works out in the streets since 2003. Utilizing stickers, posters, altered-images, wordplays, graffiti, and ephemeral installations as a vehicle for communication, he confronts the notion around the word "change", which he see as mere effects of learned ideals that had also influenced his creative and personal points of views. He's been in the frontline pushing the development of street art in the Philippines since then, and eventually led him to international exhibitions, collaborations and publications. Def continues to explore possibilities to reach a broader public by un-conventional means of presenting art.